Job Description

At GF Hotels and Resorts, our culture is the heartbeat of our success. Our strategic compass guides us toward continuous improvement. We analyze market trends, adapt to changing landscapes, and innovate to stay ahead. We invest in our people. Their growth fuels our collective progress. Whether it’s leadership training, skill-building workshops, or mentorship programs, we empower our team to thrive. Creativity is our secret ingredient. We encourage fresh ideas and unconventional solutions. We recognize that our strength lies in our unity. Every team member contributes to our success. Together, we achieve more than any individual could. We have an exciting opportunity to join our team in Atlanta as an Area Director of Sales & Marketing. This position will be based at our Hilton Atlanta Perimeter Center property and support a group of additional hotels and sales teams. Responsibilities: The Area Director of Sales and Marketing is responsible for planning and managing the overall sales and marketing program for a group of hotels. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize revenue while meeting/exceeding hotel profit objectives. This ADOSM will oversee the operations of the hotel sales department, including but not limited to direct sales efforts, sales administration, hiring of staff, training, managing, and coaching. Additional responsibilities include sales and marketing budget, forecasting, advertising, marketing, and business plans.

• Sell and promote business across all direct sales segments for assigned hotels.
• Deliver revenue expectations in line with set individual and team goals and overall hotel budgets.
• Manage and lead a team to achieve the hotel’s financial goals.
• Mentor, teach, and develop sales professionals to achieve professional growth and goals.
• Analyze market trends, competitive hotels, and intelligence tools.
• Conduct site tours.
• Responsible for developing quarterly action plans.
• Attend weekly/monthly calls with ownership and speak to sales segment performance.
• Organize and attend client and press events as required.
• Provide weekly, monthly, and various reports as requested by the Vice President of Sales and Marketing.
• Perform administrative duties and other assignments related to sales and business development.
• Manage third-party relationships and marketing efforts when applicable.
• Identify and recommend new ideas, technologies, or processes to increase organizational efficiency, quality, safety, and/or cost savings.
• Participate in the forecast and budget process and P+L meetings as requested.

Qualifications:

• Prior hotel DOSM experience in a full-service hotel is required.
• Multi-unit experience preferred.
• Multi-brand experience preferred.

About Company: GF Hotels and Resorts, based in Philadelphia, Pennsylvania, is a full-service hospitality ownership and management company that, through its operating affiliates, works on behalf of a variety of individual owners, real estate funds, and institutional lenders. GF believes in the entrepreneurial spirit with a promise of integrity and an overall passion for hospitality. At GF, we believe that people are the key to our success. We offer health insurance, paid time off, ongoing learning opportunities, competitive compensation, plus a great culture.

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